50 cm x 50 cm (19 ¾” x 19 ¾”)
Serigraphy screen print.
300 GSM paper.
Edition of 100.
Signed by Lance Wyman.
Embossed Seal.
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Details
The Wyman W was conceived in 1979 when I was invited to contribute a typographic design to a group exhibition in Mexico. Shortly after I developed the design further and it became the logo for Lance Wyman LTD, my first solo studio.
The concept behind appears simple, but it took several iterations to make it “work”.
Given that I was well known for my wayfinding projects I wanted to integrate an arrow into the design and this led to it having a certain sense of motion to it and in turn that motion led me to the looped forms. I also thought that it should be linear since so many people are familiar with my work on the 68 Olympics. Gradually it started to come together and feel like a good fit for me and my work.
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